Logistical Labs Chief Commercial Officer, Chris Lee, wrote an article for the latest edition of 3PL Perspectives magazine about effectively aggregating, analyzing, and monetizing big data. Here's an excerpt:
"Companies are spending millions of dollars on tools meant to collect and analyze information, yet few have seen a tangible return on investment. Why? Because investing in analytics can be useless, or even harmful, if employees do not have a simple way to incorporate data into their day-to-day decision-making."