Chris Lee, Chief Commercial Officer of Logistical Labs, recently wrote an article for American Shipper about effectively aggregating, analyzing, and monetizing big data. Here's an excerpt:
"Companies are spending millions of dollars on tools meant to collect and analyze information, yet few have seen a tangible return on investment. Why? Because investing in analytics can be useless, or even harmful, if employees do not have a simple way to incorporate data into their day-to-day decision-making. Companies need a clear business intelligence strategy, or else they run the risk of getting lost in a never-ending data rabbit hole."